91% of all U.S. citizens have their mobile device with reach, 24/7*

*Source: Morgan Stanley

Why invest in video marketing?

Thinking about adding videos to your marketing mix? Here are some reasons why videos are an essential element in your holistic marketing plan.

  • Videos helps express the heart of your brand – The images, music and message can help exemplify your brand’s purpose, mission and goals. It will resonate with your target market to maintain their interest to look deeper at your brand.
  • Video encourages engagement – When your brand resonates with your ideal buyer, they will want to spend more time with your brand. Consumers will want to get to know the essence of what your brand stands for…then, they will become loyal brand ambassadors while sharing your message with others.
  • Get more from your email campaigns – Using the word “video” in an email subject line can increase open rates by 19%.
  • Get visitors to spend more time on your website, blog or social media – Visitors spend 2 minutes longer browsing websites with video than those without.The longer your target market stays on your sites, the better they get to know you thereby increasing your ability to convert them to loyal buyers.
  • Google appreciates videos – If you want to increase your search ranking, a video is a great way to achieve it. Research by Forrester found that having a video on a web page makes it 53x more likely to appear on the first page of Google.  This is a remarkable value for brands looking to become an Industry Influencer.
  • Video helps communicate your brand message to your visual buyers – In a survey by swimwear boutique, over 90% of shoppers surveyed found video useful in making purchase decisions.
  • Improve your social media relationships – When people are attracted to your brand through a video they find appealing, they are more likely to not only like and comment; they are more likely to share with others.

These are just a few compelling benefits of using video in your holistic marketing strategy.



100 million internet users watch videos online every day, how many of those users are in your target market? How many will be attracted to your brand? How many do you need to serve to dramatically increase your revenue?

52% of consumers say that watching product videos makes them more confident in online purchase decisions

Video can improve people’s understanding of your products or services by 74%

By 2017, it is predicted that 74% of all internet traffic will be video.


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